Wednesday, June 27, 2007

Jerusalem Needs A New Logo

11 of the Fourth Month 5767

Jerusalem 40 Year Celebration LogoI've been meaning to post something about this logo for a while. Since the related banners and neon signs still line the streets of Jerusalem, it is still not too late.

If you are like me, then without its caption, you might have guessed this to be a logo, but not the 40-Year Unified Jerusalem Celebration Logo. That is, in fact, what it is.

The logo is supposed to be based on the number "40." The top of the "4" is supposed to be Migdal David, Kind David's Tower, and the horizontal line of the "4" is supposed to be a crown (castle-like) motif, representing the top edge of the walls of the Old City.

That is what it was meant to be represented here in this logo. But personally, that is not at all what I see.

I see a rat.

The top of the "4" does not appear to me to be King David's Tower, but rather an ear. The crown motif does not appear to me as the Old City's wall, but rather teeth. The left-facing point of the "4" appears to me to be a nose. The "0" is the body, and the bottom end of the "4," the tail.

I suppose one could look at this like a test of visual perception, hmm...or perhaps even a test of personality, like the Rorschach Test.

But rather than judge me for what I personally see in this logo, think about what this reveals about what may have been buried [not too deeply] in their minds of the logo designers.

While we celebrate, the leaders in the Israeli government are plotting and planning to gnaw away at the country, and Holy City, not just physically, but also spiritually,...just like rats.

6 comments:

Rafi G said...

every time I see that logo I think of a wheelchair

Ben-Yehudah said...

Hmm...maybe...

This could be more of a Rorschach Test than I thought! ;-)

doodlehead said...

i tagged u in my blog. u don't have 2 do it if u don't wanna.

doodlehead said...

it looks a little like a pomeranian being chased by the pac-man guy.

Ben-Yehudah said...

Um, yeah. I see that...

Omri said...

It looks like a prairie schoolhouse with a picket fence in front of it. I think the rat thing is a stretch, but it sure is ugly as sin.

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