A buddy of mine, writer Zack Katowitz, tipped me off to an article on Haaretz.com. Of course, I prefer to call the Israeli news daily....
...instead, but that's besides the point.
The article reports on the criticism of a recently released commercial for the Israeli cellular phone (plus) company Cellcom Media, and the founding of a Facebook Group condemning it. The group, called "גם לי יש בחילה מהפרסומת החדשה של סלקום" ("I too got nauseous watching the new Cellcom ad"), is trying to convince Cellcom to pull the ad:
"We could go into the media messages spouting racism any which way, but if you have come here than you too think they're uncalled for," reads the introduction to the Facebook group. "The McCann Erickson copywriter displayed an unbelievable propensity for bad taste."
The group also centered on what they feel is offensive in the new commercial, pointing out the fact that the supposedly "good" soldiers fear the possibility that the "monster living on the other side of the wall could steal the ball - but when the ball returns to Israeli hands, we discover that that monster isn't fierce at all, and actually feels like playing with the soldiers - oh joy!"
"Good enough reason to set up a beach party under the wall, complete with sexy female soldiers and musical instruments."
Unlike fellow blogger Jameel Rashid, I couldn't care less if the ad "makes IDF soldiers look human," or not.
(I was not fooled by the the soldiers in kippoth, crying and "praying" before they threw Jews out of their homes in Azza four years ago. Were you? What they did were acts of evil. Crying did not let them off the hook, nor did citing the "rulings" of their mamlakhti "rabbis.")
I think the Facebook Group has got it all wrong. If anything, I thought that the ad refutes any claims of "Palestinian" monsterhood, and is an advocate against the wall in question, showing that those on the other side are not monsters, but playful,...and harmless.
As you know, I am a big advocate against that stupid [Ariel Sharon's defacto border] wall. My only issue with the ad is the highly inaccurate portrayal of the so-called "Palestinians."
They really are monsters.
You can watch the video below, hosted on WeJew.com, and be your own judge.
You can also check out an "alternative" Facebook Group which has sneaked into the fray...
"Anti Cellcom Ad - IDF Playing Soccer Over Wall With Settler Children"